Housing Assistance Corporation Premieres Video on Nantucket

Housing Assistance Corporation Premieres Video on Nantucket

posted in: commercial, non-profit | 0

It’s no secret that Nantucket is a prohibitively expensive place to visit, much less, to live. A report out this week from real estate consulting firm RKG associates found that 64% of homes on the island are seasonally-occupied, and cost an average of $1.2 million. People are literally being priced off the island.

But not if the Housing Assistance Corporation can help it. After securing voters’ support for a mixed-income development called Sachem’s Path, the Hyannis-based non-profit is now taking applications for people who need some help buying a home. But with the summer season ramping up, how do they reach their target, the year-round residents? How do they get help people navigate the application process? Or clear up confusion about what “affordable housing” means on Nantucket?

You guessed it: a video. We were happy to put together a 60-second commercial for HAC that will play before movies at Dreamland Theater throughout the month of May. Shot at the wonderfully high-tech Eastern Bank branch in Marstons Mills, the video drives home the salient points (no, you don’t have to be a first-time homeowner, and yes, there are homes for almost every income level) through the eyes of 10 year-old applicants.